Travel discovery exploration · Ardavan Hemmatpour

Suggest the next step without taking over the trip.

An earlier concept exploring optional travel-service discovery after a primary booking.

Role

UX concept · Interaction direction

Context

Client attribution unresolved

Scope

Progress cues · Optional discovery

Evidence

Earlier concept / strategy account

Earlier travel UX concept using Booking.com as a reference. Client attribution, implementation and measured outcomes remain unverified.

01 / context

Finish the main task first.

The earlier case study explored whether progress cues and a traveller character could introduce optional services around a booking journey. The central idea was to delay secondary suggestions until the main task was nearly complete.

02 / design

Keep optional choices optional.

The design direction used a progress cue and character states to surface related travel choices. A responsible evaluation would need to check whether people understood these as optional additions, rather than requirements for completing a booking.

Booking.com booking-confirmation reference screen from the earlier portfolio. — Source interface reference, not a shipped screen authored for this portfolio.

03 / status

The contribution in focus.

Introduce optional services after the primary task, while keeping their optional status clear.

Next project

Suggest the next step without taking over the trip.

Finish the main task first.

Keep optional choices optional.

The contribution in focus.

TAPFUL