Earlier strategy work

Use market research to frame a fitness product.

An earlier research and UX-strategy exercise for a fitness-app direction.

Role
Market research · UX strategy
Context
Planning-stage project
Scope
Competitive review · Product recommendations
Evidence
Earlier concept / strategy account

Earlier client-described market-research and UX-strategy work. Product implementation and quantitative outcomes are not established.

TAPFULEarlier research & strategy

01 / context

Frame the product before expanding the feature list.

The original Webflow page describes a client asking for market research to guide TAPFUL’s UX and UI direction. The material discusses video workouts, wearable integration, goals, community and gamification as areas to consider.

02 / contribution

A market-informed product direction.

The work framed a set of product and interface priorities for consideration: workouts, connected devices, personal goals and community. These were strategy recommendations, not an implementation specification.

03 / status

The contribution in focus.

Use secondary market research to frame product and UX priorities.

Next project

Subscription trust

Senior product roles & selective consulting

ardavanhp@gmail.com ↗Résumé ↓LinkedIn ↗