Selected UX and Research Projects


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  • UX Design
  • Competitor Analysis

Unannounced Fitness App

This is an Unreleased Project, please enquire Password to access.


  • Market Research
  • Product planning and Research
  • User Persona / USP
  • Art Direction
  • Gamification

Versa User Portal

Versa is an application designed and is aimed to allow users investing and creating Fixed Deposits with Daily Interests.

Versa Information Site wireframe and info

Wallet Codes Website UX Case Study 

Wallet Codes in an South east Asian based Game Credits provider. This was an initial case study assigned to me to undestand analyse the flaws and show ways to improve the UX of the website.

Wallet-Codes | Home

Wallet Codes App

Planning ways that minimizes the time it takes for users to make a purchase. Accessibility Test the app to make sure it works for people with possible sight issues.  Implement Gamification methods to increase the ease of use.

Wallet Codes: Games Top Up and Vouchers - Apps on Google Play

BigPay App

BigPay is a mobile payment app that was launched in 2018. As part of the AirAsia group of companies, BigPay aims to provide a better alternative to conventional banks. BigPay was lauded by Tony Fernandes with “one day this product will be worth more than AirAsia”.


HelloGold is a mobile application where you can buy gold in Malaysia for as low as RM1. You can track live gold spot prices, and buy and sell physical gold instantly from your phone.

HelloGold - Gold Savings App - Apps on Google Play


  • Conducting Google Sprint
  • Product planning and Research
  • User Interviews
  • Gamification

UX Research on Social mechanics of EVE Online (ON Going Project)

PASSWORD REQUIRED. Eve Online is one of a kind MMORPG that has created great opportunities for interacton and friendships in an MMO. This reseach is aimed to understand both Psychological and In-Game components at play in Eve Online. 

Gathering data by Speaking to the Players and the Lead Designers of the game and analysing them with NVIVO Program. 

Video Archive of Interviews I conducted with strategists at CCP, Riot Games, Spry Fox and Fairplay Alliance

Selected interview session i conducted with CCP Lead Strategist Tryggvi Hjalta, Daniel Cook CCO of Spryfox, Weszt Hart, head of player Dynamics at Riot Games and Kiberly Voll, co founder of Fairplay Alliance. 


Nomad is an application designed for the future of business with automated cars

Touching up the map of MRT Malaysia


Using Format