As a Senior UI/UX Designer, I was approached by a client to design a fitness app called TAPFUL. The client had conducted some initial market research, but it quickly became apparent that the essential data required to embark on the design of the app was missing. To ensure the project's success, I took on the responsibility of conducting in-depth research on the fitness app market, and in this article, I will present the findings and discuss the implications for UI/UX design.
The fitness app market has been booming, particularly during the pandemic. According to the World Economic Forum, fitness apps grew by nearly 50% during the first half of 2020. This growth was driven by India, Southeast Asia, Oceania, and the Middle East and North Africa, with a significant uptick in downloads, daily active users, and session duration.
A key finding from Apptopia is that six out of the top ten Health & Fitness apps offer video workouts or video-guided exercises. Video workout apps had 65% more downloads, 40% more daily active users, and generated 15% more revenue compared to non-video workout apps.
Given these insights, it's essential to create a fitness app that caters to these trends and user preferences while ensuring a delightful and engaging user experience.
Designing TAPFUL: UX Considerations
To create a successful fitness app that stands out in the market, it's crucial to understand the essential features users expect and the latest trends in the industry. Based on our research, we have identified the following UX considerations for TAPFUL:
- Virtual trainers: Offer users the guidance of virtual trainers, either through live interaction or AI-powered assistance. This will ensure users have access to expert advice and personalized workout plans.
- Live Workouts: Incorporate live workouts that allow users to exercise in real-time with a trainer or a community, ensuring they are motivated and perform the exercises correctly.
- Device Integration: Integrate TAPFUL with both wearable and non-wearable devices to offer seamless synchronization, enabling users to track their progress across multiple platforms.
- Goal Setting: Allow users to set and track personal fitness goals easily, making the app more relevant and engaging.
- Social Sharing and Geolocation: Enable social sharing of fitness milestones, workout locations, and personal achievements to encourage user engagement and create a sense of community.
- Friends List and Community: Facilitate the creation of a community within the app that allows users to connect, compete, and collaborate with others, fostering motivation and long-term engagement.
- Gamification: Introduce game-like elements such as leaderboards, badges, progress bars, and competitions to keep users motivated and engaged.
Designing TAPFUL: UI Considerations
When designing the user interface for TAPFUL, it's essential to focus on the following aspects:
- Intuitive Navigation: Ensure the app has a clear, easy-to-navigate structure that allows users to access desired features quickly.
- Visually Appealing: Incorporate visually appealing design elements such as vibrant colors, high-quality images, and engaging animations that resonate with the target audience.
- Consistent Design Language: Use consistent fonts, iconography, and design elements throughout the app to create a unified and cohesive experience.
- Accessibility: Design the app with accessibility in mind, including larger fonts, high contrast colors, and voice assistance where necessary.
- Responsiveness: Ensure the app is responsive and functions smoothly across various devices, screen sizes, and orientations.
By understanding the fitness app market trends and user preferences, we can design TAPFUL to offer a unique and engaging experience that caters to the needs of modern users. With a well-thought-out UX strategy focusing on virtual trainers, live workouts, device integration, goal setting, social sharing, community, and gamification, TAPFUL can position itself as a strong contender in the competitive fitness app market. Coupled with a visually appealing and intuitive UI design, TAPFUL has the potential to attract and retain users, setting the stage for long-term success.